Process
01
1 Week Project
2025/12
The Ohio State University, Department of Design
Objective: choose any brand and design a product that they don’t already make.
Restrictions: digital sketching/drawing
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brand study
Le Creuset is a heritage brand defined by premium cast iron, colorful enamel, and timeless durability. While their catalog spans from skillets to dinnerware, they currently lack countertop appliances. I identified this as a design opportunity to expand the brand into electronics with a toaster concept. The design language pulls directly from their signature cues: integrated looped handles, high-gloss finishes, concentric rings, and soft, rounded forms.
Final Images
Signature Toaster
toaster inspired by Le Creuset
While Le Creuset frequently rotates colors, the brand’s core identity relies on a signature two-tone gradient that transitions from dark to light. To maintain brand authenticity, my concept utilizes these highly saturated, vibrant hues to match the existing products.
02
sketches
After exploring different iterations, I chose a final design that combined the strongest features from my initial sketches. This direction was selected because it best captured the heritage aesthetic of Le Creuset while functioning as a modern appliance.
